Quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following are 8 tips to help you improve your quality scores and get more conversions. If you would like to know more about PPC, check out all our articles here.
Check Your Quality Scores
My number one and most important tip to improve quality scores it to know what they are. You need to know if you are bidding on a keyword that has a quality score of one out of ten. You need to know what’s going on with your account.
Below is how you find them:
- Sign into your Adwords account.
- Select the campaign that you’re working on.
- Click the Keywords tab.
- Click on Columns in the toolbar right below the Keywords tab that you just clicked.
- Click Customize columns.
- Select the Qual. score box, you will see a little check mark after you have checked it.
- Click Save when you’re done. Now you should see the quality score.
Make AdGroups Tightly Themed
Having all your keywords in tightly organized keywords will help you to get much better quality scores. I personally like to only have 2-5 different keywords in each AdGroup as to not have too many keywords per group of ads. If one of your keywords doesn’t match the other keywords in the AdGroup you should create another AdGroup for that specific keyword. I have had several keywords in their own AdGroup before due to the fact that they didn’t match any other keyword in any other group. This isn’t a bad thing, it just means that you’re being more organized. This will significantly help boost up your quality score.
Place Misspelled Keywords into their own AdGroups
When you are putting together your tightly themed groups make sure to create a separate group for your misspelled keywords. I have found that when I do this it helps not destroy the reputation of an AdGroup with all good words and one misspelled keyword. By doing this you will keep the overall quality of the AdGroup up and get better quality scores out of both groups. It will also allow you to put up and write ads with the misspelled keywords. Though your landing page won’t be misspelled, you will have better quality scores with the misspelled keywords because of the ads you write.
Target Specific Ad Copy for Each AdGroup
Each group should have different ad copy. You should organize each AdGroup with 2 different ads that are targeted and written specifically for that one AdGroup. By doing this and keeping the keywords per AdGroup low you will help the overall quality score of all the keywords in the group. Your ads will match all the keywords in the group. If one of your keywords doesn’t match the specific ad, create a new AdGroup for that specific keyword.
