When it comes to SEO, too many people put their marketing dollar on short term keywords. These type of short term keywords are generic terms like “camera” rather then a specific keyword that someone looking for a camera might use like “Sony Camera Model”.
When it comes to content marketing, the battle wages on when it comes to short term vs long term. It is important to understand the difference between the two, how much you focus your time on short vs long, and why most people are missing the boat when it comes to effectively using long tail keywords to drive traffic and sales with their websites.
What Are Long Tail Keywords?
We’re sure that some of you might already know what long tail keywords are. For others, here is the definition – ìA long tail keyword is a combination of 3-6 words that are specific and relevant to the products you sell. In simple terms, any generic keyword that has product or specific features, Model number, SKU no. price range, etc. can be taken as a long tail keyword. (The phrase long tail was coined by Chris Anderson).
Someone looking for SEO marketing help for doctors might search the long tail term: “Seo marketing for Doctors”, rather then the short term “seo marketing”.
Long tail keywords often become the backbone of any website traffic terms. When you are constantly adding content to any type of website, random search terms will bring traffic to your website, plain and simple. Too many businesses and people get caught up in trying to rank for general terms.
As people use the search engines more and more, they are searching for specific things, not broad based topics. Concentrate on adding content with a purpose, and structure your new content with onpage optimization for best results.
Where Should I use Short Term Keywords?
The places that you SHOULD use short tail keywords are pages on your website where the content does not change too much. Your homepage, or your page for 1 special service you deliver would be the places to target those keywords to gain traffic. †This is best seen when you are doing onpage optimization and backlinking for your website. IE “Pet Care”.
All in all, you want to spend your time actually increasing traffic, and converting those searchers into clients for your brand or service. You do this with laser targeted long tail keywords!
Guest Poster Bio: Jesse Guthrie is a legal marketing expert who works with most of the top online marketing law firms all over the United States. He specializes in lawyer and attorney search engine optimization, and website development.