Kids can be some of the best teachers.
My son, Jackson, has been no exception to that rule…despite the fact that he has a learning disability. He’s taught me more in less than 2 years, than any other person alive.
I wanted to share a few of the lessons he taught me about running a business (I’ll share more of these lessons from time to time).
1. If Plan “A” Doesn’t Work, Don’t Worry. There are 25 Other Letters

While it didn't help the Texans in the playoffs, Jackson was a hit at school (and all around town) when he learned to sign "touchdown".
Kids with Down syndrome tend to have delays in verbal communication.
At almost 2 years old, the only word he says is “DaDa” and sometimes he even manages a spot on perfect “Dad”.
While I love being his one and only word, as a parent I know that he needs to be able to tell us when he’s hungry, thirsty, sleepy or wants to play. And even though we would love for him to speak like a typical child, the end result of why we want our kids to speak is so that they can let us know what they want, right? It’s not so we can hear an audible sound…its simply that we want them to be able to communicate.
Since speaking wasn’t happening, we had to find a different route.
Enter sign language (specifically, the Signing Times DVD’s).
Now, Jackson can let us know just about anything he wants using American Sign Language (ASL). He has over 15 signs he uses on an almost daily basis with us, other family members, his teachers and therapists.
LESSON LEARNED FOR BUSINESS: If you aren’t hitting your goals on your current path, find a different path to get there.
There are near unlimited ways to solve a problem. We tend to get fixated on the task at hand, and not what is advancing us towards the real goal.
When you are having issues, step back, reassess what you are really trying to accomplish, and see if there is a different path to the end result.
2. Don’t Be Afraid to Admit You Need Help
Just like speech, children with Down syndrome often have other delays too.
Jackson was having problems with crawling, feeding himself, stacking blocks, etc. Many of these things we didn’t even notice (he is our first child) at first. But as we spoke with other parents and doctors, we realized that he was getting further and further behind typical kids his age.
We took action, and hired several therapists and specialists to work with him. We have a Speech Therapist, Play Therapist, Physical Therapist and Occupational Therapist. At his school they also provide, Dance Therapy and Music Therapy.
These 6 (yes, SIX) specialists work with Jackson up to several times a week, on very specific things that they are an expert at individually.
We’ve seen a dramatic improvement since we got serious with Jackson’s therapy (almost walking, feeding himself with a spoon, stacking blocks, working with puzzles, etc)
LESSON LEARNED FOR BUSINESS: If you are having problems in an area of your business, hire a coach (or coaches) to help you. Get as specialized as possible. I’m not a big proponent of Life Coaches, or Business Coaches. I recommend going as niche as possible.
If you are having problems with your marketing, get a marketing coach. If you are having employee issues, hire an employee relationship coach.
Recently, I was having operational issues, and hired Beth Schneider to coach my team on setting up our processes.
But go even deeper than just coaches. Maybe you can’t get your site to rank and you really need traffic to your website. You would be better off using something like Instant Linkerati to do if for you, rather than learning SEO yourself. Same thing with graphic design and programming. Just pass it off to the experts.
3. Don’t Constantly Compare Yourself to Others
If I compared Jackson’s milestones to other kids of his age, I’d be a hurting’ Daddy all the time.
Every year, I am reminded of how far behind he is when we visit the Down Syndrome Clinic of Houston. They assess and rank him on many different areas of development. As you can imagine, its tough to see your little boy falling behind kids even half his age.
But that feeling washes away when he hits the tiniest of goals. Recently, he was able to finally get the star-shaped block through the hole. His eyes got big, smiled the biggest grin and screamed at the top of his lungs.
He worked hard figuring out how to get that star block through the hole, and deserved to be that happy.
LESSON LEARNED FOR BUSINESS: I always compare my success to others…specifically to others at a higher level where I’m at currently.
For example, both Masterminds I’m in have several people earning 7-figures a month. Some have massive lists, systematized businesses that run like clockwork, etc. When I compare my success to one of these guys, I want to jump out a window. :)
But when I step back, and look at the facts…I make more in a month than most households make in 2 years…I work from home…get to wake up every day and do a job I love…I got a damn good life.
Do the same with yourself. Don’t measure yourself up against the boss, or your friends.
Now, I’m not saying to be “happy where you’re at” either. We should push ourselves to improve and be better…but not beat ourselves down because we aren’t doing as good as someone else.
If you enjoyed these 3 tips, give this a “Like” to share Jackson’s lessons with others..and leave a comment below.











Very inspiring, Brian. Thanks for sharing Jackson with us, as well as your wise advice.
Brian,
you are so right never let the naysayers tell you what Jackson cannot do. Parents of special-needs children are bombarded with what can’t be done. fortunately today many parents will not accept the naysayers solutions. These parents yourself included have learned to find the solution for their individual child’s needs. You are correct in that if we all treat our business the same way we will find the solutions to steady growth.
All our children are true blessings and at times we learn more from them than they learn from us.
Thanks for sharing wish you and your family and Jackson reports the utmost of success and happiness.
Thanks Gary! Always have the best comments dude.
Brian,
Some people are just better than others.
Your gift (of sharing) this makes me strive to be better.
Thanks
Spot on as always, Brian. Thanks for this.
Great meeting you in Austin by the way.
Good meeting you too Tim! Thanks for your support…
Inspirational to the core…thanks for the post and good luck!
Thanks! Best of luck to you as well…
Thanks for sharing this great and beautiful article! In fact, everyday we can learn new lessons from people that we think they can´t teach us anything. Inspiring!
Hi there Horn Family!
It’s our honor to share Jackson’s story on our facebook walls. *Thank you* for being a champion for our kids!
Jackie
Brian,
This was an very inspirational lesson.
I learned a few things from what you have shared here.
I learned a similar lesson through a book I read by Robert Kiyosaki.
We all learn in different ways so until we are able to recognize how we learn best as individuals it is sometimes difficult to excel in our own way. This is why some people do well in an SAT while others will outperform their peers in a hands-on vocational program or sports.
It is wonderful that you are taking a proactive approach with your son by assisting him in discovering which are his own preferred methods of learning.
Jackson set a goal, took action, and stayed focused until he created success.
It seems that like his dad he was shooting for the stars.
We would all fare well if we did the same with our own ventures large or small.
As always…
Life is good…
Ed
That’s an inspiring post Brian! Your son is adorable. What lessons we learn from our children. It really puts it all into perspective. We get many requests from parents on Testing Mom who have special needs children who will be evaluated. Many of those parents are looking for methods to help prepare their children for assessments. This is something we are seriously considering as a future offering on our site.
God bless!
Michael
Jackson’s a great teacher, Brian. You’re lucky to have each other. Thanks for sharing.
Very touching and inspirational, Brian. Thanks. Jackson looks like a tiger. I have a friend whose son has something akin to Downs. It sounds cliche, but he’s genuinely the happiest person I know. Every time I see him, I look at myself and my worries and ask – man, what are your priorities. what have you got to worry about so much that you can’t be happy right this moment with this happy little guy. It’s a gift to me.
This article is so beautiful. Way to take your time and listen to the universe – it speaks in mysterious ways! I always thought if God made the universe, shouldn’t it be perfect? It’s such a challenging thought that sometimes I have a hard time even speaking it publicly. The answer is obvious YES, right? But then the immediate rejection of the precept that follows, makes the whole concept practically repulsive because “if God made it how is it so messed up?” is what comes to mind. But that’s how it’s supposed to be! It is a challenge of FAITH to find God in the contrast, in the details, in the resolution, and especially in the outcome. In the quiet moments we listen – the universe speaks to us and gives us the questions to the answers that we would have otherwise not heard. And that truth will most often comes from the greatest gift we have – each other.
Just my corny $.02 LOL…
This article is so beautiful. Way to take your time and listen to the universe – it speaks in mysterious ways! I always thought if God made the universe, shouldn’t it be perfect? It’s such a challenging thought that sometimes I have a hard time even speaking it publicly. The answer is obvious YES, right? But then the immediate rejection of the precept that follows, makes the whole concept practically repulsive because “if God made it how is it so messed up?” is what comes to mind. But that’s how it’s supposed to be! It is a challenge of FAITH to find God in the contrast, in the details, in the resolution, and especially in the outcome. In the quiet moments we listen – the universe speaks to us and gives us the questions to the answers that we would have otherwise not heard. And that truth will most often comes from the greatest gift we have – each other.
Just my corny $.02 LOL…
Sorry if this posts twice I didn’t get a confirmation so hit it again…
Hello Brian,
My daughter Emilia has been the biggest blessing to our family, even though the initial news was a big shocker to us.
Peter Kaczmarzyk
I got what you intend, thanks for posting .Woh I am lucky to find this website through google. “Do not be too timid and squeamish about your actions. All life is an experiment.” by Ralph Waldo Emerson.
Thank you for sharing your story with me.
I LOVE the way you treat your son
And your business advice is very wise.
Thank you!
The reason I adhere to this blog is due to the fact I believe you really do
generally offer a fairly unique leaning on things to
many alternative sites so congratulations. ! . !
Thanks for every other magnificent post. Where else may anybody get that type of info in such a perfect means of writing?
I’ve a presentation next week, and I’m at the search for such information.